The campaign highlights three simple but powerful ways people can help to keep antibiotics working:
- Don’t take antibiotics for colds and flu – they won’t help because these illnesses are caused by viruses, not bacteria
- Never save antibiotics for later use – they may not work properly and could make the problem worse
- When prescribed antibiotics, take them exactly as directed by your GP, nurse or pharmacist
Launched by public health England, The campaign emphasizes that taking antibiotics when not needed puts individuals and families at risk.